In a recent study, search engine
researchers performed internet searches for some popular loan related terms
including; Payday Loans, Cash Advances, Payday Cash Advances and Best Online
Loan. The subsequent search results showed that although several web sites
consistently came in at the top of the search engine results, when their respective
Better Business Bureau records were investigated many of them had multiple
consumer complaints and very low reliability ratings. Further investigation
showed a number of customer reviews complaining about the lack of service and
miscommunication of loan terms by the lenders.
Over 60% of today's payday loans are
issued over the internet via direct deposit into the borrowers checking account
with no credit check, no faxing and no face-to-face interaction required in
order to get the loan. Many of these online payday loans offer instant
approvals over the internet and are issued in an hour or less by the online
loan provider.
A loan that is issued with this kind
of speed obviously has its advantages for the consumer, however a consumer
typically uses these lenders when they are in need of emergency cash and
consequently they don't do very much research on the source of the loan.
Instead relying upon the major search engines to do the work for them and
simply picking the online lender who comes up at the top of the search engine
and assuming that they are a reliable source of fast cash loans.
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